Cambridge Gin Lab

Digital strategy for the world's most
innovative gin distillery

+204% Reels interactions

37k views on highest viewed TikTok

A couple of glasses of Cambridge Distillery gin

+30% Website Clicks

William and Lucy Lowe started CAMBRIDGE DISTILLERY with the vision to make gins that could capture the taste of the English seasons using fresh botanicals grown in and around their home in Cambridge. For William and Lucy, no two botanicals are identical and, as such, they need to be treated individually. To achieve this, they developed a unique novo-dimensional distillation matrix in which temperature, timing and pressure are just three of the nine variables that they use to tailor the treatment of each botanical.

Services:

Social Media Management
Content Creation
Instagram, Facebook & TikTok

Cambridge Distillery _ Gin Laboratory_KUCO

Client Goals

Boost brand desirability and show the gins in the context of a luxurious lifestyle.

Create exciting and enticing content and inspire with the unique story, approach and outstanding credentials.
Present the brand in exciting growth markets, leverage the associations with luxury venues and highlight Cambridge Distillery as a world-leading brand.
Create and deliver relationships with high-end influencers to drive awareness and credibility.

Strategy

Diverse content

Showcase the gins, experiences and destinations through original content creation and curation, whilst leveraging the latest social trends & features and UGC.

Creative storytelling

Benchmark, creative copywriting consistent throughout social outputs.

Account and Community Management

Highly responsive account management seven days per week to increase digital footprint & organically build engagement.

Influencer Marketing

Plan and execute influencer campaigns with our trusted contacts to raise brand awareness and establish credibility.

Cambridge Gin Laboratory

THE GIN LABORATORY is an interactive space in the centre of Cambridge, dedicated to the appreciation of gin.

KUCO produce videos for Instagram and TikTok, capturing the unique magic of the Lab experience. The content gives an insight into the classes, increasing engagement with the audience and driving link-clicks to book online.

Results

We organically increased @cambridgegin Reels interactions by 204% by mid-December 2022.
Our viral TikTok on @cambridgeginlab has achieved over 37k views!
We organically increased website clicks by 30% in November 2022.
We organically increased @cambridgeginlab likes on Facebook by 45.8% from June to September, 2022.