Turing Locke Hotel
Public Relations and Launch Activations
LOCKE HOTELS opened Turing Locke, Cambridge in 2021. This innovative and design-led apart-hotel brand appointed KUCO to manage their local PR, from launch activations to targeting ‘movers and shakers’ for events and complimentary stays. Creating genuine, long lasting connections mattered for this client. KUCO delivered, bringing together a local crowd to celebrate at Locke’s Midsummer Dreams gathering, and developing ongoing relationships which continue to help this hotel to flourish in the Cambridge market.
Strategy
Local press relationships
Outreach to the Cambridge press to secure ongoing coverage in the area throughout launch and beyond.
Creating genuine connections
KUCO’s network of local VIPs, influencers and influential individuals came together for one-night only to celebrate the hotel and forge relationships that continue to drive bookings.
Influencer partnerships
Selecting online trendsetters with the right aesthetic for this design-hotel was key to our ongoing local marketing strategy.
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